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From: General Mills
Introduced in 1960


Twinkles was made up of oat and corn star-shaped pieces that were sprinkled with multi-colored jimmies. It's mascot was an orange elephant, also named "Twinkles".

The cereal was a tie-in with animated Twinkles adventures which appeared weekly on episodes of both NBC's "King Leonardo and his Short Subjects" and ABC's "Rocky and his Friends."





A 1961 magazine ad described the cereal like this:

"Bright new idea in cereals... Twinkles the only cereal in a storybook package!

"Stars Inside! Inside is the tastiest, most delicious cereal ever... crispy toasted little stars of energy oats 'n corn! Mmm... what goodness!

"Stories Outside! Outside is the exciting storybook package with a fun-filled Twinkles adventure! New stories coming out all the time!"


Click here to see all cereals from General Mills.

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Overall Average Rating = 4 (out of 5)

View all 13 comments for this cereal.


By FunMemory

I remember the Twinkles' cartoon as a kid. I also remember it was a cereal along with three other cereals/cartoons. One was Kris Kringles, a rice cereal like Rice Crispies. The little character was a Chinaman. I can't remember the other cereals/cartoons. Anyone remember?

Comment submitted: 6/24/2018 (#23188)



By Churilla

Cereal Rating (out of 5):

I don't think the Twinkles cartoon was ever a part of the Rocky and Bullwinkle show -- King Leonardo, yes, but not Rocky and Bullwinkle. Kudos to the website, though, for remembering this cereal. Fulton the Camel was a great character, and my role model as a life-long poseur and failure.

Comment submitted: 6/19/2018 (#23161)



By Cat

Cereal Rating (out of 5):

I loved this cereal when I was a kid and could not wait for my mom to buy the next box so I could read the story while I ate and I didn't really like other cereals.

Comment submitted: 1/27/2018 (#22660)



By twinklesfan

Cereal Rating (out of 5):

Enjoyed this cereal when I was a kid, and especially liked the storybook boxes. I always read my cereal box while eating breakfast; Twinkles gave me a story to read - more fun than ingredients lists and so on. I was the only kid in first grade who even knew the word 'acknowledgements' and I learned it from reading cereal boxes!

Comment submitted: 9/3/2017 (#22195)



By Shelly

Cereal Rating (out of 5):

I still have stuffed Twinkles animal. His trunk would go round after I winded it. I still remember this good taste and enjoyed reading the comic book on the back of Twinkles cereal box.

Comment submitted: 7/30/2017 (#22068)



By B.B. Generation

Cereal Rating (out of 5):

Seriously, they bring back old tv shows, then bring back our TWINKLES General Mills! We miss it. It would be like no 'big G little o no mo Cherrios'. What can we do to convince you? - from 'The Baby Boomer Generation'

Comment submitted: 8/25/2015 (#19384)



By TURTLE

Cereal Rating (out of 5):

I remember being one of those kids that was called Twinkles in school due to the size of my nose. I will never forget that jingle for as long as I live, 'nose, nose, anything goes'. It's all good now and the cereal was good.

Comment submitted: 2/9/2015 (#18514)



By P. Ritter

Cereal Rating (out of 5):

Great memories. I would love to eat this cereal one more time.

Comment submitted: 1/17/2015 (#18382)



By wesley (Team Breakfast Member)

Cereal Rating (out of 5):

I think of this cereal sometimes when thinking of my childhood. I had a friend with a big nose. Called him Twinkles then recited the ditty, 'Nose, nose anything goes.'

Comment submitted: 9/1/2013 (#13617)



By Becky

I have no memory of how it tasted. Just remember thinking how cool it was to have a 3-page cartoon to read while eating it.

Comment submitted: 7/21/2013 (#12897)



View all 13 comments for this cereal.