New Product Review:

Frosted Toast Crunch

Reviewed by Mr Breakfast on 1/16/2012

I think this cereal accomplished what it set out to do. You get a taste similar to vanilla frosting. If you've ever snuck a spoonful of Duncan Hines vanilla frosting, the flavor here is somewhat reminiscent. It's a very sweet cereal with a light, familiar crunch.

This is not Cinnamon Toast Crunch cereal with frosting. The cinnamon here is understated. After a few spoonfuls, you barely notice the cinnamon at all. Pressed to answer, I'd say that Cinnamon Toast Crunch is the better of the two cereals.

A more appropriate name for this cereal would have been Vanilla Toast Crunch. I'm sure they must have tested the effect of the word "frosted" on the purchasing public. But as a guy just wandering down the cereal isle, I find it confusing seeing Cinnamon Toast Crunch next to Frosted Toast Crunch. The boxes and the cereal pieces on them look very similar. My initial thought was that they were renaming Cinnamon Toast Crunch. It's all very confusing. For that reason, I wouldn't expect this cereal to last a long time.

I recommend trying this cereal if you already like Cinnamon Toast Crunch. It's a fun, flavorful cereal. If you're looking for fiber and vitamins, keep looking.

By the way, if anyone from General Mills is reading this review, I'd like to bring your attention to a growing community of cereal lovers who want Peanut Butter Toast Crunch to come back. That cereal was also a little better than this new variety.

Nutritional Considerations: Each 3/4 cup serving of Frosted Toast Crunch has 120 calories, 3 grams total fat (0.5 saturated and 0 trans), 24 grams total carbs, 1 gram dietary fiber, 9 grams sugar and 1 gram protein.

The price we paid: $3.49