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From: Weetabix
Introduced in 2006


This cereal is from the U.K. and not readily available in the U.S., although it can occasionally be found in specialty food stores and supermarkets with really good import sections.

The only ingredients in Oatibix are wholegrain oats, malted barley extract, sugar and salt. It's an oat version of the famous Weetabix cereal biscuit.

The package for this cereal has included the following text: "oatily different... with 100% whole grain oats... wholegrain and high in fibre... helps maintain a healthy heart.... (and) natural oats can help reduce cholesterol."

Promotional Slogans:

"Not Made From Wheat - Made From Oats Instead-Abix."

"For an oatily breakfast, just add hot milk."

"Oatibix... natural oat energy."

The product line was later expanded to include Oatibix Bites, Oatibix Flakes and Oatibix Bars.

Company Description: While Weetabix Cereals are listed under their own heading in our database, the cereals that are currently produced in the U.S. with the Weetabix name are actually made by Barbara's Bakery, a subsidiary of the U.K. company Weetabix Limited.

Weetabix Limited began operations in England in 1932. They entered the U.S. market in 1981 with the purchase of the Van Brode Milling Company. In 1986, they acquired Barbara's Bakery... Read on and see all cereals from Weetabix

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Overall Average Rating = 4 (out of 5)

By Britspriy

Cereal Rating (out of 5):

Why is this not sold in the USA?

Comment submitted: 7/31/2016 (#20641)



By T.C.

Cereal Rating (out of 5):

Oatibix is the best!

Comment submitted: 9/30/2015 (#19507)



By Original OC

Cereal Rating (out of 5):

Just tasted this on holiday in Portugal and loved it. Doe anyone know where can I get it in Ontario, Canada?

Comment submitted: 4/11/2015 (#18868)



By Socrates

Cereal Rating (out of 5):

Comforting snack any time. I make a small bowl with 1 Oatibix and semi-skim hot milk. It helps me get to sleep. It's not too sweet and and I need no extra sugar... pleased as pre-diabetic.

Comment submitted: 2/17/2015 (#18550)



By lucy m hardy

Cereal Rating (out of 5):

Highly recommend Oatibix Flakes. Not as sweet tasting as other cereals. Remain crunchy longer when you add milk. Good when keeping to a low cholesterol diet as a diabetic. Will have to bring my own supply on holiday to US. Can't survive without a bowl in mornings.

Comment submitted: 6/6/2014 (#17143)



By Drury

Cereal Rating (out of 5):

Really interesting taste, and great fibre. They sure soak up a lot of milk!

Comment submitted: 2/12/2011 (#3900)



By Up North

Cereal Rating (out of 5):

It is also available in Canada.

Comment submitted: 10/31/2010 (#3182)



By steve

Cereal Rating (out of 5):

Oatibix is no longer made and distributed in the US -- though apparently still available in the UK. I spoke to their customer service department (actually Barbaras) who confirmed this. The woman claimed that sales were poor, though the food coop in Vermont that I patronize said Oatibix sold well. Barbaras version has much, much more sugar.

Comment submitted: 9/10/2010 (#2818)